Who needs stinkin’ data?
Quickparts has proudly been responsible for doing many 1st in our industry. We invented online instant quoting, changed the way a customer expects to be treated, and optimized the business model that is a win for the customer, manufacturer and the shareholders.
Part of our culture is to always be changing and pushing the leading edge. Our marketing approaches follow the same stringent expectations of innovation. I am proud to say we recently pushed the edge a bit more and tried something very “out of the box” for a company in our industry.
In the midwest US, we have placed two billboards outside the entrances of a very important and large customer. Turns out that such a simple and developed marketing approach could create some interesting questions for us. As an analytical company that depends on data and numbers to drive our business, we did not know we how we could justify the marketing ROI for a billboard. Of course we got the easy data, like number of cars per hour that pass the billboard, but how many of those were our prospects, would they see it, do they care, would it translate, how would they remember, what would we say?
So, for one of the few times in our history, we just “hoped” that they would work. So far, the assessment is still pending but the intangible experience of placing a billboard and seeing our brand in large form factor on the side of the road has been cool.
Now the question will become, where else should we place billboards?
Wanna see them??
